24. October 2011
Forget all about traditional workwear. A completely new era in the industry has been brought to life. The name is MASCOT® ROCKS, and the design closely resembles the fashion of leisure wear.
The goal has been to create workwear, in which the craftsman feels at home – both regarding function and style. In the creation of MASCOT® ROCKS the design, comfort and durability have been emphasised. It is masculine, smart, casual and trendy and it has been thoroughly tested, so it can endure it all!
Great layer on layer variations
During the autumn, MASCOT® ROCKS offers a range of pilot jackets, gilets and light alternatives such as quilt jackets, soft shells and fibre fur jackets. The concept is layer on layer enabling the craftsman to remove or put on clothing depending on the weather situation and the season. The fibre fur jacket or the quilt jacket can for example be combined with the soft shell jacket, the shell jacket or a gilet.
During the autumn and winter, the craftsman will find the wadded winter gilet MASCOT® Alcora useful. The gilet has a raw look with specially designed reflective tapes and it is made in a good solid quality to endure the craftsman’s work. The gilet fits the body but still ensures good mobility. Among other details, there is elastic band in the arm holes and extra length at the back, making the gilet flexible when the craftsman stretches the arms or bends down. Practical details have also been taken into account, and there are front and inner pockets with zips for mobile phones and keys. Extra reinforcement on the shoulders minimises wear and tear when lifting things on the shoulders.
In the range, there are also two black pilot jackets, which are wind and waterproof in a breathable material. The jackets with detachable hoods and a quilt and quilted fleece lining will be perfect for the cold winter days if you wear a sweatshirt or thin jacket underneath. The pilot jackets are available in both a slim and a regular model and they have carefully designed and practical details. Among these is a newly developed collar which fits closely in to the neck, so rain and wind do not get down the neck, as well as discreet reflective tapes. Furthermore, they have good pockets and ergonomical sleeves with extra space at the elbows ensuring free mobility in all work situations. The elbows are reinforced with tyre prints providing the jacket with a raw visual effect.
MASCOT® ROCKS will be available from distributors from November 2011.
News from MASCOT® ROCKS in the spring
In the spring 2012, MASCOT® ROCKS will introduce more exciting new products for example in fabric qualities previously unseen. A retro style with a modern twist characterises the spring products and MASCOT is looking forward to presenting them to you!
Photo texts. Left: The Pile Jacket MASCOT®Campbell and the Winter Gilet MASCOT®Alcora - a new cool style in workwear.
Right: For the cold days MASCOT has designed the pilot jacket MASCOT® Goldstrike
Mascot International A/S is an international, family-owned business, which develops, manufactures and markets high-quality workwear and safety footwear. For many years, the company has experienced rapid growth in turnover as well as revenue. MASCOT is market leader within workwear in Denmark and among the leading brands in Europe. MASCOT has received several international awards – the most recent was the European award recognising MASCOT’s ability to create extraordinary customer value, “Customer Value Enhancement Award” among 700 European workwear manufacturers.