27. October 2011
The world’s largest workwear exhibition took place from the 18th – 21st October in Dusseldorf. MASCOT had a 387m.sq. stand where all our products were on display.
There was particular focus on MASCOT’s new range MASCOT® Rocks, where style and details in the clothes are more raw than previously seen and the design is more about the look but is also great for everyday wear.
There was great activity on the stand every day and the coffee tables in the middle of the stand were taken up with distributors and other interested parties that took the opportunity to have a chat with MASCOT’s sales staff.
On Wednesday evening MASCOT invited distributors and other stakeholders to the MASCOT® Event. The event took place in an atmospheric, old industry building which was transformed into MASCOT land in red colours with banners and decorations. A group of dansers, performers and parkour folk appeared in MASCOT’s workwear whilst a live DJ mixed and ensured a great musical atmosphere was created. The rest of the evening was spent with good food, drink and industry chat.
We received a lot of positive feedback on our stand and on the MASCOT Event and we look forward already to repeating the success in 2013 in Dusseldorf where the A+A exhibition will be held again.